The Challenge

Pee Safe wanted to celebrate World Toilet Day with a real-world experience that went beyond digital awareness posts. The goal was to bring hygiene to life in a fun, engaging setting — and show that clean, safe washrooms shouldn’t be a luxury at public events.

The challenge was to make toilet hygiene feel relevant and shareable, while ensuring strong influencer participation that could amplify the brand message organically.

The Strategy

Our team at Consider Done designed a community-driven event centered around sport, interaction, and content creation. The idea was simple yet powerful:

Come by, enjoy the game, interact with us, and capture your experience.

We tied Pee Safe’s message of effortless hygiene to a Pickleball event at The Blue Court, Sportyzo Sports Academy in Gurugram. Every venue washroom was fully equipped with Pee Safe’s Toilet Seat Sanitizer Spray, allowing guests to experience first-hand how quick and easy hygiene can be — especially compared to the usual lack of options at public spaces.

To drive the message further, the event included:

  • Interactive hygiene-themed games and challenges.
  • Curated goodie bags featuring Pee Safe essentials.

Content-ready moments for creators to film, post, and engage with their audience.

 

The Execution

Our responsibility was to curate and manage influencer attendance — ensuring the right mix of creators across lifestyle, wellness, and sports.

Despite a tight activation window, we secured 40+ influencers who attended, participated in the activities, and posted stories and reels that showcased both the event’s fun spirit and Pee Safe’s practical value.

The content captured highlighted real usage moments — creators using the sprays, playing games, interacting with the brand team, and sharing candid reactions to how refreshing it was to see hygiene prioritized at an outdoor event.

This authentic storytelling made the campaign feel less like a brand push and more like a relatable experience worth sharing.

The Impact

  • 40+ influencers in attendance across key lifestyle, health, and Gen Z communities.
  • Dozens of reels and hundreds of stories posted in real time.
  • Significant buzz and FOMO created around Pee Safe’s initiative — positioning the brand as not just a product provider but a movement for public hygiene.
  • Positive sentiment across comments and reshares, reinforcing Pee Safe’s leadership in the hygiene category.

The event successfully turned a day of awareness into a community celebration — combining play, hygiene, and purpose. By blending real experience with digital amplification, Pee Safe owned the conversation on World Toilet Day in a way that was fun, inclusive, and impossible to ignore.