THE PROBLEM
Launching a new skincare brand in India wasn’t easy, the shelves are crowded with clinical labels, DIY-inspired naturals, and luxury imports. Dab and Dew needed more than a press release or influencer seeding, it needed a first impression that cut through the noise and instantly told people who they were: playful, lighthearted, and results-driven.
THE GOAL
To position Dab and Dew as a brand that makes skincare fun again, turning what often feels like a chore into a daily ritual people look forward to. We wanted the launch to do three things:
● Build curiosity and emotional connection from Day 1
● Create a memorable experience that embodied the brand personality
● Spark organic advocacy by bringing together top beauty and lifestyle voices who would share the story forward.
● Position Dab and Dew as the fresh new chapter in skincare in a market that is cluttered.
THE SOLUTION
This couldn’t just be another product launch; it had to feel like the start of something new. Our focus was on creating an evening that truly captured the spirit of Dab and Dew. The target was the new-age skincare enthusiasts, the ones who see beauty as an act of self-expression rather than obligation.
We turned Cosy Box, New Delhi, into more than a venue,we turned it into a living, breathing extension of Dab and Dew. From the moment guests stepped in, they were immersed in a world that reflected everything the brand stood for.
Every detail was designed with care. The lighting was warm and playful, the décor lighthearted yet elegant, inviting guests to let their shoulders drop and just enjoy themselves. The evening unfolded like a story, one where creators didn’t just see Dab and Dew, they experienced it. Wine glasses were transformed into little souvenirs with live calligraphy, a small touch that made every sip feel special. A claw machine stood at the center of the room, inviting guests to play, laugh, and win their way to skincare treats turning product discovery into a moment of joy. Even the menu was curated to match the mood, cocktails and snacks that kept conversations lively and made the night feel effortless.
What we created wasn’t an event; it was an emotion. A space where every corner, every sound, every interaction reminded guests why Dab and Dew exists: to make skincare simple, happy, and human.
THE IMPACT
The night did more than introduce a brand, it made people connect with it. Guests left with keepsakes in their hands, smiles on their faces, and stories they wanted to share. The buzz on social media was organic and immediate, helping Dab and Dew find its first circle of true believers and advocates.
Because to us, PR is about more than just being seen. It’s about shaping moments that make people feel and that’s exactly what Dab and Dew’s first night in the world did.